About Hawke's Bay
Located on the east coast of the North Island of New Zealand, the landscapes of Hawke’s Bay begin with high, forested ranges that then sweep down towards the coast, flattening out to become the Heretaunga Plains.

It is New Zealand’s leading food and wine region and here in the "fruitbowl of New Zealand" is the largest pipfruit growing region in the country.

Hawke's Bay orchards supply the local, national and international markets with many varieties of apples, pears and stone fruit. The apple tree thrives here because the region has a distinct winter period and a dry, hot summer with intense sunshine, an ideal climate for growing.

The soil fertility is also ideally suited for growing apples, as is the clear, clean water that comes from the aquifers under the Heretaunga Plains. Apples grown in Hawke’s Bay include Braeburn, Pacific Rose, Fuji, Gala and Granny Smith.

Late summer and autumn is full of activity on the orchards as pickers and packers are busy getting the ripe fruit off the trees and packed for the domestic and international market. Although a busy period, this is the best time to visit an orchard, as you will see the trees stacked full of healthy fruit.

With over 2200 hours of sunshine, Hawke’s Bay is a year-round holiday destination with an eclectic mix of visual and sensory experiences.

It is also the country’s oldest winemaking region and is New Zealand’s leading producer of award winning red wines. Whether it is the fresh bud burst of spring, long hot languid days of summer, the golden hues of harvest or crisp air and blue skies of winter, Hawke’s Bay is waiting to be discovered.